I feel the main subject to remember throughout the reading In the Making is that art can be anything. It can come from anything, look like anything, and mean anything. There's a struggle in the art market because of this. Artists may be creating work without any idea who they are creating it for in a society as diverse as it is now. The reading pointed out the importance of artistic identity, which I believe will help with the diverse buyers. As an artist, you need to figure out what you want to accomplish and how you want to do it.
Art can evoke many emotions and thoughts. Part of being an artist is trying to figure out what you want to say with your work. Though your audience is important, it is first essential to satisfy your own desires. An artist needs to be able to combine personal interest and intent with the viewers interests. This is where making artwork for an unknown audience is an issue. The reading pointed out that a piece of art doesn't do its job until it's recognized. I believe this means as an artist you need to do something to make your audience stop and see what you are trying to portray.
